Keynote#2 Selling: Persuasion & Influence
What It’s About
Dr. Brynn's presentation, "The Brainscience of Persuasion & Influence," dives into the fascinating world of neuroselling, revealing how to bypass the conscious mind and tap into the subconscious drivers of persuasion. Forget logic and language; instead, focus on emotional triggers, social cues, and powerful imagery to influence decisions and unlock the "3 B's": believing, buying in, and buying. She dispels common myths and unveils six key "brainscience secrets" to enhance your influence and gain compliance effortlessly. This fast-paced, interactive session packed with practical insights and cutting-edge knowledge is perfect for salespeople, marketers, client-facing personnel, and anyone seeking to boost their persuasive power and drive business growth. In just one hour, you'll be equipped to "unravel the brain like an onion" and master the subtle art of influencing others on a deeper, subconscious level.
Attendee Benefits
Understanding Your Customer
Understanding how the brain processes information and makes decisions can help employees tailor their communication to be more persuasive and engaging. This can lead to more effective collaboration within teams and with clients.
Presentation & Negotiation Skills
The talk equips employees with practical techniques for presenting their ideas and negotiating outcomes in a way that resonates with the subconscious drivers of behavior. This leads to increased success in securing funding, closing deals, and gaining buy-in for projects.
Stronger Customer Relationships
By understanding how to build trust and rapport with clients on a subconscious level, employees can build stronger and more productive relationships. This can lead to increased customer satisfaction, loyalty, and retention. Understanding the emotional drivers of customer behavior, employees can provide more empathetic and personalized service.
Creative Objection Handling
Understanding how the brain works can open up new avenues for creative problem-solving. By tapping into the power of emotions and subconscious drivers, employees can develop innovative solutions and approaches that might not have been considered before.
Self-Confidence & Personal Power
Understanding how their own brains work and how to influence others can empower employees to feel more confident in their interactions and presentations. This can lead to greater engagement, initiative, and overall well-being at work.
Conflict Resolution
By understanding the emotions and biases that drive conflict, employees can develop more effective strategies for communication and de-escalation. This can lead to a more harmonious and productive work environment.
Need a Keynote Speaker?
Why Dr. Brynn
Understanding the Subconscious
Dr. Brynn is an expert in Subconscious decision-making. Our subconscious holds ingrained biases and shortcuts (heuristics) that influence our perceptions and how we evaluate information. Persuasive messages can leverage these pre-existing tendencies. Unlike typical sales tactics and positioning tools, Dr. Brynn’s analysis and practical applications span multiple disciplines, such as leadership, sales, and marketing.
Emotional Drivers
Beyond conscious logic and reasoning, emotions play a key role in persuasion. Brain imaging studies reveal that messages targeting our emotional centers, like the amygdala and reward system, can be more effective than purely logical appeals. Understanding how specific emotions influence decision-making allows Dr. Brynn to explain emotional responses and increase persuasiveness.
Recognizing Social Cues
Humans are social creatures, and our brains are wired to respond to social cues. Brain studies show that messages delivered by people we perceive as trustworthy or similar to ourselves have a more significant impact. Working with the world's largest retailers and pharmaceutical companies, Dr. Brynn brings an understanding and experience of how social factors like authority, similarity, and reciprocity influence persuasion, allowing us to craft messages that resonate with the target audience and build trust.
Decades of Experience
With years of research and practical experience combined, Dr. Brynn offers a unique capability and deep understanding of the science of persuasion and influence and its practical applications.
Answering Questions
Participants in the keynote program may have complex questions about the brain and the methods presented. With Dr. Brynn’s years of combined academic and industry practice, she is well-equipped to answer these questions accurately and in depth.
Research in Decision Making
Our brains have limited processing capacity, and attention is crucial for effective persuasion. Dr. Brynn’s research in institutions such as Harvard helps identify ways to grab attention, encode information in memory, and prevent cognitive overload, ensuring the message is received and remembered.
