Talk Type: 60-min Interactive, Dynamic, High-Energy Keynote (including optional Q & A)
Tone: Talk is Fast-Paced, Interactive, Enthusiastic, Information-Intensive
Opening: Learn the 6 Principles of Persuasion
Timeslot: Keynote – sales or marketing conference; Any – other conferences
Purpose: Info-taining Functional Training
Audience Size: Any
Attendance: Sales professionals, Marketing professionals, Account staff, Client-facing or Customer-facing personnel, any role function accountable for business growth
Interested in this talk? Request More Information: Ask About 'Neuroselling' Keynote
Zig Ziglar said it best: "Everyone is in sales. Maybe you don't hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales."
Being a good at sales of any kind means winning the person - their heart, mind, brain, and most importantly, their subconscious. Getting people to believe in you, buy into your ideas, or buy your products, goods, and services, means getting another's subconscious on-side.
‘Neuroselling’ investigates the ways people really process information during a conversation or sales pitch. Surprising facts? Others aren't processing you or the information you are presenting with consciousness, logic, rationality, or language: instead the brain works on subconscious, social, emotional, and image-based impulses. What do you need to know and how can you tap into this in order to be more effective at all you do, including and especially sales?
Human brains have natural ‘fault-lines’ that lead to easier persuasion, influence, and non-coercive compliance (when someone wants to do what you want them to do). In order to be better at persuading or influencing people, you just have to know where these fault-lines are.
Like a form of ‘cognitive jujitsu’, in order to be our best at selling anything (ideas, goods, services etc.), we have to know what the tricks are that the human brain plays on itself that render it more easily influenced or persuaded.
Dispelling some of the common myths and exciting audiences with new and neat brain facts, Dr. Brynn ‘unravels the brain like an onion’ to reveal her ‘6 brainscience secrets’ for increasing your influence and persuasiveness by getting to the core of the human subconscious.
"Dr. Brynn definitely set the pace right from the get-go! Her energetic approach right from the introduction, through to her peppy explanations describing the material was outstanding throughout the entire day. Dr. Brynn truly ‘fits the part’, with her bubbly personality, passion, and expertise on the subject matter – the event was simply wonderful! "
"Dr. Brynn is an incredibly brilliant presenter and her passionate delivery and wonderful way of engaging her audience through a combination of visual, auditory, and hands-on mechanisms was well-respected and highly valued. Her knowledge of the subject matter presented as well as her ability to tailor the presentation to our specific needs contributed to a very successful learning experience for all attendees."
York Regional School Board
"Dr. Brynn led a dynamic full-day session focused on the critical importance of the brainscience in understanding consumer behavior. The insights she shared throughout her session were meaningful and provocative enablers that any consumer-facing business leader needs to consider. Dr. Brynn brings infectious energy and enthusiasm to her subject matter expertise. She is a top-tier speaker."
President & CEO, TFO Media Group
"Dr. Brynn is one of the best keynote speakers I have ever seen - and I have sat through many in my career. Brynn really breathed life in to the audience with her high energy and vast knowledge as a subject matter expert. I found myself quoting her keynote the next day: very impressive speaker and I look forward to the next one!”"
"I have been going to meetings and conferences for 15 years and have attended many speakers and keynotes. Listening to Dr. Brynn, I was instantly interested, entertained, and learned something new, useful, and inspiring. She is talented, funny, and insightful. I will use and share Dr. Winegard's teachings not only professionally but also personally."
Sales Leadership Expert
"The talk I attended with Dr. Brynn was highly engaging and very informative. Dr. Brynn shared research insights into successful businesses and presented a comprehensive business model – one that we have in fact started to use. The model has helped us to bring our company’s purpose to life with our customers, while also being able to better differentiate ourselves in the marketplace. A very useful and inspiring day. Thank you, Dr. Brynn."
President, Kitchen Partners