Talk Type: 60-min Interactive, Dynamic, High-Energy Keynote (including optional Q & A)
Tone: Talk is Fast-Paced, Interactive, Enthusiastic, Information-Intensive
Opening: Learn the 6 Principles of Persuasion
Timeslot: Keynote – sales or marketing conference; Any – other conferences
Purpose: Info-taining Functional Training
Audience Size: Any
Attendance: Sales professionals, Marketing professionals, Account staff, Client-facing or Customer-facing personnel, any role function accountable for business growth
Interested in this talk? Request More Information: Ask About 'Neuroselling' Keynote
Zig Ziglar said it best: "Everyone is in sales. Maybe you don't hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales."
Being a good at sales of any kind means winning the person - their heart, mind, brain, and most importantly, their subconscious. Getting people to believe in you, buy into your ideas, or buy your products, goods, and services, means getting another's subconscious on-side.
‘Neuroselling’ investigates the ways people really process information during a conversation or sales pitch. Surprising facts? Others aren't processing you or the information you are presenting with consciousness, logic, rationality, or language: instead the brain works on subconscious, social, emotional, and image-based impulses. What do you need to know and how can you tap into this in order to be more effective at all you do, including and especially sales?
Human brains have natural ‘fault-lines’ that lead to easier persuasion, influence, and non-coercive compliance (when someone wants to do what you want them to do). In order to be better at persuading or influencing people, you just have to know where these fault-lines are.
Like a form of ‘cognitive jujitsu’, in order to be our best at selling anything (ideas, goods, services etc.), we have to know what the tricks are that the human brain plays on itself that render it more easily influenced or persuaded.
Dispelling some of the common myths and exciting audiences with new and neat brain facts, Dr. Brynn ‘unravels the brain like an onion’ to reveal her ‘6 brainscience secrets’ for increasing your influence and persuasiveness by getting to the core of the human subconscious.
"Dr. Brynn was considered the highlight of our Global Marketing Meeting. The enthusiasm with which she imparted the information was infectious. She hit the mark as a keynote speaker, presenting a session that was enriching, captivating & insightful. "
"Dr. Brynn was the perfect guest speaker during our annual meeting. As anticipated, Dr.Brynn delivered a fast-paced, thought-provoking session that left our crowd raving. She expertly bundled her dynamic and enthusiastic presentation style, complete mastery of her subject matter, and background knowledge of the audience at hand into a truly outstanding presentation. If you are looking for a presenter that will energize and educate a room like no other, I suggest Dr. Brynn Winegard"
"Dr. Winegard's presentation connects tangible, scientific explanations for what is perceived as ‘soft topics’ which kept us engaged, energized, and learning throughout her presentation – Dr. Brynn is a fantastic speaker.”"
"Dr. Winegard developed a customized and bang-on presentation for our organization’s annual conference. She researched, consulted with us on content, and delivered an incredible and inspiring messaging to our attending. There was a lineup of people clamoring for facetime with her after she spoke and those who had seen her before felt her presentation was entirely new and distinct! She’s smart and engaging and was a perfect fit for the focus and messages we wanted to incorporate into our event."
Government of Canada