Marketing and retail expert, Dr. Brynn Winegard, joined CTV News to dicuss Tim Horton's faltering public reputation, according to the Reputation Institute (May 2018):
Why are consumers irritated with the brand?
Will this allow competitors to enter this category?
What the brand should do about it?
The 5 Recommended Brand Actions:
1) Do Something - Don't Ignore As in Past
2) Own the Narrative - Don't Let Others Speak for You
3) Apologize Early & Often
4) Be Authentic in Messaging & Marketing
5) Be Transparent, Clear, Specific in Reconciliation Efforts