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Consumer Brynn-sights: Coffee Catastrophe?

May, 24 2018

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Dr. Brynn
Written By
Dr. Brynn
Topic
In the Press

Marketing and retail expert, Dr. Brynn Winegard, joined CTV News to dicuss Tim Horton's faltering public reputation, according to the Reputation Institute (May 2018):
Why are consumers irritated with the brand?
Will this allow competitors to enter this category?
What the brand should do about it?
The 5 Recommended Brand Actions:
1) Do Something - Don't Ignore As in Past
2) Own the Narrative - Don't Let Others Speak for You
3) Apologize Early & Often
4) Be Authentic in Messaging & Marketing
5) Be Transparent, Clear, Specific in Reconciliation Efforts

 

 

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