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Shopper Brynn-sights: Prime Daze?

July, 17 2019

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Dr. Brynn
Written By
Dr. Brynn
Topic
In the Press

Shopper Brynn-sights: Prime Daze?

Amazon - founded July 15, 1995 by Jeff Bezos uses it's birthday every year to drive PRIME membership. Called PRIME Day, the 'two day parade of epic discounts' has now been extended from 24 hours, to 30 and in 2019, to a full 48 hours. 

In 2018 Amazon reported a lift in sales attributable to Prime Day (30 hours) of over 1B USD, while this year that number was projected to skyrocket to close to 6B USD over the 48 hour period - further evidence of the monstrosity that is the Amazon way of life.

Dr. Brynn reports with Bev Thompson on CTV Newschannel:

Amazon reports that of the 126M households in America they boast 'over a 50%' household penetration rate for their Prime memberships; in Canada they have something closer to 2M (of 14MM households) Prime members. This is saying something though - this means over half of American households don't just shop on Amazon, *they have a membership* to it's online community designed to create a complete ecosphere for all your needs in life: that's right, Amazon wants to be indispensable to you, ubiquitous in every category, required every time you do anything - eat, drink, shop, buy, listen, read, watch, order, ask, search, play, game, turn the lights on, etc.

Unbeknownst to many, Amazon Prime comes with access to a slew of services beyond free and/or uber-quick delivery of purchased goods: Amazon Streaming, Music, Video, Kindle, Kindle Library, Twitch (video games), Audio, Pantry, Marketplace, Grocery, Whole Foods, Home Automation ("Alexa, turn on the air conditioning") and the list goes on and on, with no signs of slowing. Amazon wants to be your one-stop-shop for, well, everything.

So how well did 'Prime Days' work this year? With worker strikes, consumer boycotts, complaints of 'deceiving' discounts? The reporting isn't in yet, though many have an opinion.

Did you see it, buy it, get it, love it?!

#retail #shopping #consumers #drbrynn #business #brainscience #consumerbehavior #shoppers #consumerbrainscience #amazon

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